Sony 98″ 4K UHD HDR LED Smart Google TV (XR98X90L) – 2023

Stunning colours and contrast

• Cognitive Processor XR delivers dynamic contrast, rich blacks, natural colours, and high-peak brightness for incredibly realistic picture
• Full array LEDs powered by XR Triluminos Pro ensure better contrast and colour accuracy

Enhanced visuals

• Support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more ensure cinematic viewing experiences
• XR Clear Image and XR 4K Upscaling features let you upscale HD and digital content to near-4K resolution for ultra-clear texture and detail
• XR Motion Clarity allows for blur-free visuals, even when watching fast-paced movies or sports

Cinematic sound

• Acoustic Multi-Audio+ and support for Dolby Atmos ensure dynamic sound that lines up perfectly with what you see on screen
• Acoustic Centre Sync allows for perfect pairing with select Sony soundbars, sold separately

Immersive gaming

• Game Menu gives you easy access to your gaming picture settings and exclusive assist features
• HDMI 2.1 gaming features, like 4K/120, VRR, and ALLM, let you achieve more in your favourite games
• Exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode are optimized for PlayStation 5 gaming

Endless content

• Google TV operating system gives you easy access to all of your favourite streaming apps
• Preloaded with Netflix, Prime Video, Disney+, YouTube, Apple TV, and Crave for your convenience – subscriptions may be required
• Support for Google Assistant and Apple AirPlay make it even easier to use
• BRAVIA Core app lets you stream 4K UHD movies – included on select Sony TVs

Other features

• Flexible multi-position stand lets you adjust to accommodate any viewing environment
• Compatible with the optional BRAVIA Cam, sold separately
• Eco Dashboard gives you easy access to all energy efficiency settings